There have been a considerable number of A-List Hollywood celebrities who has been commissioned to endorse and be an image model of a Filipino branded clothing line. This marketing approach in away establishes Filipino-made apparel in the global fashion trend.
Nicole Scherzinger of Pussy Cat Dolls, Bruno Mars, Joe Jonas and Chris Hemsworth has done it for Bench. Ed Westwick, Ian Somerhalder and Leight Meester has been commissioned by Penshoppe. Beautiful and talented international superstars Alicia Silverstone and Natalie Portman were featured by Kamiseta.
But among the most flourishing and effectual among this approach was the one recently carried out by Penshoppe. Zac Efron. His Penshoppe endorsement which resulted to his visiting the country created such big fuzz. His visit caught the attention of all media mediums both local and international.
Penshoppe had a jackpot for choosing with Zac! I wonder what Bench – Penshoppe’s stiffest competitor is gonna do. Will Bench bring back Steven Seagal to the Philippines who happen to have endorsed Tanduay Rum in the past? Hahaha! It’s your move Ben Chan.
I guess the reason behind this is because Zac has been so sincere and genuine in expressing his long-time desire to come over to the Philippines to experience the place, the people and the culture. Thanks to his dad who had colorful stories and experiences about the country in the past (when Zac was still growing up and was still a non-showbiz personality).
Zac was so effective in kindling the interest about the Philippines he even discussed his short yet notable stay and experience here during his guestings at Ellen and Jimmy Kimmel Shows. He was so encouraging, I myself wanted to go the Philippines even though I am already living here.
Panalo ang Penshap sa’yo Zac!