Since the Philippines has started to guilelessly emphasize its tourist destinations to be “more” fun as compared to other destinations in the planet, the tourism bureau, ministries and departments of other countries will definitely contemplate and strategize on challenging the slogan recently unveiled by the country’s Department of Tourism.
If you are to put yourself into the shoes of tourism executives of other countries, would you just sit down and buy this blunt claim and proclamation of the Philippines? Definitely not. Having more than five or ten times the budget of the Philippine tourism department, you being a tourism executive of your country will never allow such claim and will definitely carry out ways and strategies to prove the Philippines wrong. A case in point, the United States of America, without spending a dime released a travel advisory discouraging its citizens to travel to the southern part of the Philippines two days after the controversial slogan was unveiled.
If you are a proud and loyal inhabitant of another country, would you allow the citizens of the Philippines to claim that they’re having more fun in their place than yours? Definitely not. You would not even think or plan of going there (in the Philippines) so that tourist arrival would not improve and prove that such claim is wrong. Or worst, you would travel to the Philippines – have yourself easily be subjected to holda-fun, kidna-fun or carna-fun – and with a breeze can announce that the slogan is a wrong claim and say that your home country is more fun.
If you are a Filipino travelling outside the Philippines, you would definitely meet the locals. In such meeting circumstance, you would tell them that you are a tourist from the Philippines. At some point you would try to encourage the locals – in support for the Philippine tourism – to visit the Philippines. But when you would be asked why should they go here, would you say “It’s more fun in the Philippines”? Definitely not. This will only show that you are somewhat not enjoying your travel in their country and would rather be in the Philippines. Thus, two possible things will happen to you. You would be either brought by these locals to their worst and most boring places because of your arrogance or you would be taken to their most exciting venues and events for you to have the best time of your life to prove to you that the Philippine tourism department’s slogan is wrong.
Don’t get me wrong, Philippines is fun. But I guess I need more convincing to be swayed by this new slogan…
Hala! Paano na?